In 2002, Phillip Di Bella’s passion for coffee and entrepreneurial spirit led him to establish a small coffee-roasting operation in the suburbs of Brisbane.

Phillip quickly caught the attention of local cafes with his enthusiasm for both his product and customer service, and very quickly became a key player in the local coffee scene. He named his company Di Bella Coffee.

Over the following 9 years the company has proceeded to thrive and expand with extraordinary speed. This unprecedented growth was recognized in the BRW Fast 100 for 2006, 2007, 2009, where Di Bella Coffee is the only coffee company to make the list in consecutive years.

Recognized as the most awarded specialty coffee roaster in Australia, Di Bella Coffee won the CSR Golden Bean Award in 2009 and came runner up in 2010 and 2011. In 2011 Di Bella Coffee also won the BRW ANZ Small Business Award for Excellence in Customer Service.

Di Bella Coffee now wholesales to customers Australia-wide, with Roasting Warehouses in Brisbane, Melbourne and Sydney and also retailing through the online Di Bella Coffee store, MyDiBellaCoffee.com.

Continuing the momentum of the company’s expansion, in 2010 Di Bella Coffee took an international leap into the booming Asian coffee market, establishing a headquarters in Shanghai, China. In 2011, Di Bella Coffee commenced their second venture into international markets with the launch of operations in India.

Di Bella Coffee is steadily becoming a household name: 2.2 million cups of Di Bella Coffee are served throughout Australia every week and the company supplies over 1200 wholesale accounts around the country.

In 2010 Di Bella Coffee achieved another coup in the company’s remarkable history, establishing a Green Bean buying branch of the business that effectively extends Di Bella Coffee’s operational reach from coffee crop, to coffee cup.  Crop to Cup is Di Bella Coffee’s green bean purchasing program, dedicated to sourcing green coffee beans from coffee-growing regions around the world and working alongside the coffee-growers to reach our shared goals.

The Crop to Cup program not only secures Di Bella Coffee an ongoing supply of quality green beans, but also achieves the social and ethical aspirations of the company: working with coffee-growing communities one-on-one to improve not only the coffee crops but the livelihood and quality of life for the communities involved in the program. The Crop to Cup program is an exciting venture that will no doubt secure Di Bella Coffee’s future as an industry leader.

Di Bella Coffee’s ongoing pursuit of ‘the Ultimate Coffee Experience’ has also led to other exciting developments in the company including the launch of a Research and Development lab, and Technical Support workshop, keeping the company at the cutting edge of coffee knowledge in Australia.

Di Bella Coffee continues to excel as one of the youngest, yet fastest growing coffee companies in Australia and most certainly one of the most innovative, driven by the same passion for coffee and service with which the company was founded.

As far as founder and owner Phillip Di Bella is concerned, this is only the first chapter of Di Bella Coffee’s story.  The same enthusiasm that put Di Bella Coffee on the map back in 2002 continues to push the company into new and exciting territory with every passing year, ever looking forward for new opportunities: for Di Bella Coffee, there is only the future.

MISSION STATEMENT

Our business philosophy at Di Bella Coffee is quite simple: quality coffee, unparalleled service, competitive prices and to inspire passion with all stakeholders.

Di Bella Coffee “Our journey towards a legacy…”

THE ULTIMATE COFFEE EXPERIENCE

COFFEE: We aim to give each of our customers a memorable coffee experience every time. We purchase only the highest-quality beans available from the world’s finest coffee growing regions. Each growing region contributes a characteristic flavour that is unique to that area. These premium-grade beans are then blended and freshly roasted to reach their optimum flavour and aroma at our roasting warehouses around Australia. Di Bella Coffee provides a selection of signature blends to suit any coffee palette. Whichever blend you choose, you are assured that your coffee is made with the finest green beans from around the world and expertly roasted and blended.

PRICE: Many companies inflate their prices to cover expenses for merchandise that ultimately markets their coffee brand. Our focus is to help your bottom line by helping you sell more coffee. We supply our roasted coffee at more competitive prices than our colleagues without compromising quality or consistency. We embrace our ‘Crop to Cup’ approach which provides a guarantee of a higher price direct to the farmer. Thus enabling a strong basis for sustainable farming and the finances to achieve a better quality of life on the farms.

SERVICE AND EDUCATION: Our dedicated team members pride themselves on superior service. We have many years of combined experience; our entire team is made up of industry professionals. We understand that a memorable coffee experience starts with our coffee and ends with your barista, which is why training and education is at the heart of our service standards.

As part of the Di Bella Coffee service philosophy, we offer exclusivity, within an area, to those establishments using our coffee, and ensure our product is supplied only in quality outlets. Di Bella Coffee prides itself with the core values of passion, accountability, consistency, inspiration, and integrity, along with great customer service, high-quality products, and value for money.

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